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  • This topic has 1 reply, 2 voices, and was last updated 3 years ago by Kim Smith.
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  • October 12, 2021 at 4:27 pm #637586
    Noah098
    Member
    • Topics: 935
    • Replies: 352
    • ☆☆☆☆☆

    The company has built up several customer databases which are made available, for a fee, to other companies for marketing purposes. This is the smallest revenue stream, accounting for approximately 20% of Mizzen Co’s total revenue.

    maam this is more of general question, but I wanted to understand isn’t it illegal to sell customer database? Mizzen co’s this third activity doesn’t quite seem legal! what do you think ma’am?

    October 12, 2021 at 5:16 pm #637587
    Kim Smith
    Keymaster
    • Topics: 133
    • Replies: 8301
    • ☆☆☆☆☆

    Not if the customers agree that there contact details, etc can be shared with third parties. For example, often when purchasing something via the internet there is a tick/check box to opt out of receiving advertising/promotions from third parties.

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