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The company has built up several customer databases which are made available, for a fee, to other companies for marketing purposes. This is the smallest revenue stream, accounting for approximately 20% of Mizzen Co’s total revenue.
maam this is more of general question, but I wanted to understand isn’t it illegal to sell customer database? Mizzen co’s this third activity doesn’t quite seem legal! what do you think ma’am?
Not if the customers agree that there contact details, etc can be shared with third parties. For example, often when purchasing something via the internet there is a tick/check box to opt out of receiving advertising/promotions from third parties.