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Question about BCG analysis, how to calculate market growth % for four divisions?
Thanks
Taking cafes as an example:
2010 to 2011 growth: 3348/3071 = 1.09 ie 9%
2011 to 2012 growth: 3717/3348 = 1.11 ie 11%
2012 to 2013 growth: 4051/3717 = 1.09 ie 9%
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