Past exam Q: ENT June 2011

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February 24, 2017 at 7:20 pm #374066
tarbu
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Question about BCG analysis, how to calculate market growth % for four divisions?

Thanks
February 25, 2017 at 1:09 pm #374149
Ken Garrett
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Taking cafes as an example:

2010 to 2011 growth: 3348/3071 = 1.09 ie 9%

2011 to 2012 growth: 3717/3348 = 1.11 ie 11%

2012 to 2013 growth: 4051/3717 = 1.09 ie 9%
February 26, 2017 at 1:59 pm #374327
tarbu
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Thanks you so much Sir.
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