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MARKETING MIX

This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.

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December 17, 2016 at 2:37 am #363876
yoel
Participant
- Topics: 12
- Replies: 11
Good day tutor i have taken my CBT and scored a 53. during the test i came accross a question that says apart from the 4 p’s of marketing what is the last P? i tried googling it but i saw two diff answers ( People , Packaging) but my own answer in the exam was Purpose
what your take on this sir?
December 17, 2016 at 8:18 am #363888
Ken Garrett
Keymaster
- Topics: 10
- Replies: 10591
The only normal additions to the 4Ps is known as the ‘service extension’. This adds three more Ps: process, people and physical evidence.
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