Tows model

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  • Avatar of ddnguyen
    ddnguyen
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    Hi all

    Can anybody spend a little time to explains for me the model TOWS, i don’t understand why they call in short is Tows ?

    Because if i see SWOT i can find easy to understand it is strength……threats. But Tows i don’t understand?

    thanks


    Avatar of Ysbq
    Ysbq
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    TOWS is a Matrix, which means that it will have following 4 possible combinations of business strategies;
    - SO = Strengths should be used to grab and exploit new opportunities.
    - ST = Strengths should be used to avoid threats.
    - WO = Overcome Weakness by taking advantage of new opportunities.
    - WT = Minimize Weaknesses and avoid threats.

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