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Volume discounting pricing strategy

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Volume discounting pricing strategy

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  • May 28, 2018 at 11:37 pm #454510
    sidrasif
    Member
    • Topics: 5
    • Replies: 1
    • ☆

    ‘Discount helps to sell items primarily bought on price.’ What does this mean?

    May 29, 2018 at 7:01 am #454537
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54500
    • ☆☆☆☆☆

    People often (although not always) buy from whoever is selling at the lowest price. Therefore offering a discount and selling at a lower price will mean you will sell more.

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