VAT Question on Packages

So I have an interesting question:

Within the betting and gaming industry, most items are Non VATable including bets.

If your selling a package to customers which includes, a bet, entry plus food and drink,
Would you then charge VAT on the whole of the package or would you split the package having the bet as a non VAT item?

My understanding is that if you selling a package to a customer where majority (90%) of the package is VATable then you charge VAT on the whole but does the industry make a difference.