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Types of Marketing strategy

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › Types of Marketing strategy

  • This topic has 3 replies, 3 voices, and was last updated 1 year ago by Ken Garrett.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
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  • November 5, 2023 at 8:32 am #694420
    iyamu
    Participant
    • Topics: 286
    • Replies: 171
    • ☆☆☆

    I am a university student and an acca student . Please, what are the marketing strategy to follow depending on objectives, resources and market possibilities?

    I do not know if i am correct , I listed Niche market, market segmentation , mass market, local marketing, Unique selling point , affiliate market , advertising marketing , social media marketing .

    November 6, 2023 at 5:41 am #694454
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10583
    • ☆☆☆☆☆

    I don’t think there is a unique list of possible marketing strategies or a unique definition. The phrase could simply refer to the 7Ps ie the marketing mix used. Eg the strategy could be low price, basic product, distributed using a central warehouse linked to internet orders.

    December 20, 2023 at 10:53 am #697113
    alfredohubbard
    Participant
    • Topics: 0
    • Replies: 1
    • ☆

    To tailor your strategy, consider your objectives, resources, and market dynamics. Niche market and segmentation are golden for honing in on specific customer needs. Mass market might work for broader appeal, while local marketing can build community ties. Your unique selling point is your secret sauce; flaunt it! Don’t forget the power of affiliate marketing—it’s a win-win collaboration.

    Advertising, especially on social media, is a game-changer. Social media marketing is a must in today’s digital age. And speaking of social media, TikTok is a brilliant platform! It’s exploding with creativity and engagement. It’s incredible how it can amplify your reach and influence.

    December 20, 2023 at 5:01 pm #697122
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10583
    • ☆☆☆☆☆

    Thank you. All good stuff but rather beyond what is needed for the BT exam.

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  • The topic ‘Types of Marketing strategy’ is closed to new replies.

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