Could you please help me for a better understanding of the tort of passing off?
Is that applicable when there are sufficiently different nature businesses and the confusion in the mind of the public is likely to be low, despite the similarity in pronunciation of the company’s names? Should the name be allowed according to tort of passing off?
The case of Motor Manufacturers & Traders Mutual Assurance Society v Society of Motor Manufacturers and Traders is a case to illustrate similar names but no confusion