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“Successful research reports will demonstrate a clear understanding of the industry sector and its competitive pressures”
I’m definitely using a SWOT but does the requirement of competitive pressures above mean that a Porters is absolutely needed over a PESTLE?
The opportunities and threats section of SWOT focuses on external factors so no, PESTLE isn’t needed.
I wouldn’t say I’m really good at Porters though so it’s nice to keep my options open.