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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Terms
Tutor can you tell difference between Market Share and Market Size. I think I have missed.
I know market share which means what share or percentage of market we are having. E.g. customer retention.
Market size variance is uncontrollable to organisation?
Yes. Market share is what % of the total world sales are made by our company.
Market size is the total world sales, and is something that we cannot control.
