Term in Book

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September 18, 2021 at 1:10 pm #635972
maximus07
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What is meaning of potential customers? I have heard several time but ignored. Please help professor.
September 18, 2021 at 4:09 pm #635982
John Moffat
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Potential customers are people/firms who are not customers of ours at the moment but could be in the future.
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