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Hello Sir,
ROI is basically the same as markup right?
Like return on investment is profit over cost, and so is markup.
Thanks for considering my small query.
They are certainly not the same!
Mark-up is the profit as a % of the cost of goods sold, usually on a per unit basis.
Return on investment is the annual total profit as a % of the amount invested in the business.
I do suggest that you watch my free lectures – they are a complete free course for Paper F5 and cover everything needed to be able to pass the exam well.
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