What is meant by switching costs when looking at bargaining power of suppliers? They mention in the answer scheme 'Switching costs between suppliers is low'.
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Switching costs
Oh would it mean; the bargaining power of supplier is low because the switching cost is low i.e. I could switch to another supplier for very low costs hence, low supplier power?
Expecting the 'Correct' reply. Thank you in advance.
Correct!
Great thank you.
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