Strategic Alliances

This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.

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June 5, 2017 at 12:32 am #390369
abdulbasit16
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Sir are strategic alliances are a seperate and different method of growth than joint ventures, franchising and licensing or these all are different types of strategic alliances themselves?
Q53 of bpp kit’s answer suggests the latter btw.
June 5, 2017 at 8:11 am #390440
Ken Garrett
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SAs are certainly different from licensing and franchising in my view.
JVs are sometimes regarded as a relarively formal SA but often the term SA is reserved for a looser cooperation. The arrangements are on a continuum.
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