Strategic alliances

You cannot expect me to write a whole essay on this here!! This is something from the paper P3 syllabus and so you should look again at whatever you used to study for P3. (It could certainly be asked as part of a P4 question but that is because, as I say in my lectures, the examiner is entitled to ask anything that was covered in the syllabuses for P1, P2 and P3 (although only basic knowledge))