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Hope everyone’s revision is going well 🙂
I have started a new thread as the previous one was flooded with requests to send mnemonics by e-mail.
It would be great if people could share mnemonics on this thread (as has worked really well in the P1 forum). Please don’t post requests, just mnemonics 😉Here’s a starter for Porter’s five forces:
C = Customers’ bargaining power
R = Rivalry among current competitors
E = (threat of new) Entrants
S = Suppliers’ bargaining power
S = (threat of) Substitute productsHere’s one for the criteria for choosing a segment as a target market:
S = Stable
P = Potentially profitable
A = Accessible (profitably)
S = Susceptible (to the marketing mix)
M = MeasurableI personally make like this way…
Value Chain:Primary Activities:
I – Inbound Logistics
O – Operations
O – Outbound Logistics
M – Marketing and Sales
S – ServicesSecondary Activities
F – Firm Infrastructure
H – Human Resource Management
T – Technological Development
P – ProcurementContext of Change:
CC PP Road to South DublinC-Capacity
C-Capability
P-Preservation
P-Power (Managers’ power to make the change)
R-Readiness of employees to accept the change. Could also stand for their resistance to the change.
T- Time available to make the change
S-Scope of change
D-Diversity
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