Mylo is now considering investing in a speciality coffee machine. He has estimated the following daily results for the new machine: $ Sales (650 units) 1,300 Variable costs (845) ––––– Contribution 455 Incremental fixed costs (70) ––––– Profit 385 –––––
Which of the following statements are true regarding the sensitivity of this investment? (1) The investment is more sensitive to a change in sales volume than sales price.
When solving statement 1 how do we know what to put in denominator for sales price and sales volume sensitivity?
You take the profit (385) as a % of whatever will change (so contribution (455) in the case of sales volume, and sales (1,300) in the case of sales price).