The best advice I could give would be to revise all the models (5 forces, value chain, BCG matrix, etc), and there application. Also the examiner is very keen on applying questions to the “real world”, so remember to put in things like use of internet advertising, websites, etc. Also try to time it write, last time I spent way too much time on question 1 and had to rush though the other 2 at the end, so if you know something try to get it down sucinctly and don’t spend too long labouring a point.
Practise questions is always the best preparation, I found the BPP book very useful, get that and do every question in the book at least once before the exam.