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John Moffat.
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Another disadvantage is that ROI is based on accounting profits,which are subjective, rather than cash flows.
Sir in this statement it is said that profit is subjective how can profit become subjective?
The profit depends on the accounting treatment of various items. For example, the method and rate of depreciation used will affect the profit. This is subjective because there is no ‘rule’ as to how depreciation should be calculated.