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In the 2013 Specimen exam Q1 subquestion b) Iron Chicken, I read the answer but got confused.
Why one of the CSF in question is “innovation of products” while the mission of IC is “to create value for shareholders through control products which improve productivity, save energy and increase comfort and safety”?
Since the innovation of products is not mentioned in the mission statement, will I earn mark if I recommend to replace the CSF”Great innovation of products” with ” comfort and safety”? thanks for your time!There are control CSFs and building CSFs:
Control = what we have to do in the short-term
Building = what we must do in the long term.Your CSF is fine as a control CSF and should get marks. The innovation csf of the model answer is a building csf.
There can be more csf’s than items mentioned in the mission. Eg, controlling cash flow might be a csf but would not usually be mentioned in the mission statement.
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