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I can’t understand part c(ii) requirement.
For you information, I am writing it down here.
Question:
“The board is determined to link stratwgy with current and future processes”
Analyse the relationship between process design and strateguc planing.
Kindly help me
It is a difficult question I think!
I would approach it as follows:
Fulfilling a strategy requires an organisation to carry out a number of activities. These can be shown on the value chain, so would include inbound logistics, operations, outbound logistics etc.
A company might have a cost leadership strategy. If so it will have to design processes which allow cost leadership to be achieved. This might include just-in-time inventory, very high automation and long batch runs. I could also mean that in some cases the process is outsourced to a company who can carry ot out cheaply.
If the company has a diffeentiation strategy, then its processes might have to allow tailoring products and services to individual needs, do the production process will have to allow flexiblity and the technology development activity/process will have to be responsive to customer requirements.
The link between strtegy and design can also be seen other strategic decisions. For example, if a company sees that it has to befin selling on-line to compete, thenit will have to design processes for taking orders, processing credit cards on-line, packing and depatching goods.
Process design is essential to strategy implementation.
Hope that helps.
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