Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Question about price elasticity
- This topic has 5 replies, 2 voices, and was last updated 6 years ago by
John Moffat.
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- October 18, 2018 at 6:27 pm #479125
Q: True or False
When sales demand is inelastic, a company can increase profits by raising the selling price of its productA: True
In circumstances of inelastic demand, prices should be increased because revenues will increase and total cost will be reduced (because quantities sold will be reduce———————
i understand that we can increase selling price and make more profit in the case of inelastic demand, because the demand is not affected by price.
what i dont understand is how will the costs be reduced as it says in the answer?thank you
October 19, 2018 at 7:31 am #479175If the price is increased, then the demand will fall.
Therefore they will produce less and therefore the total cost of production will be lower.
October 20, 2018 at 11:48 am #479298but the question said demand is inelastic
so how come demand falls???October 20, 2018 at 5:45 pm #479325Ooops sorry – I didn’t read the question properly 🙁
The answer is indeed ‘true’ but the explanation is wrong. If demand is inelastic then they can increase the selling price without a loss of demand – therefore more profit.
October 21, 2018 at 10:23 am #479355thank you so much
im done with bpp …it has many mistakes
for the next paper im definitely using kaplanthank you so much sir
October 21, 2018 at 4:39 pm #479378You are welcome 🙂
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