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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA MA – FIA FMA › question

  • This topic has 1 reply, 2 voices, and was last updated 5 years ago by John Moffat.
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  • November 16, 2019 at 8:54 am #552749
    farhaanm
    Participant
    • Topics: 165
    • Replies: 73
    • ☆☆☆

    Why is percentage of policies renewed for a general insurance company considered as customer satisfaction perspective?

    November 16, 2019 at 10:29 am #552765
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54656
    • ☆☆☆☆☆

    If customers were not satisfied then they would not renew with the company but would instead use a different company.

    Therefore a higher % of people renewing policies is a possible indicator of higher satisfaction.

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