Forums › OBU Forums › project objective and research questions
- This topic has 11 replies, 9 voices, and was last updated 6 years ago by GillianM – OBU Registered Mentor.
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- March 16, 2013 at 9:48 pm #119921
can anybody tell me in part 1: of the RAP report what does research question is about?? what does it mean?? kindly explain it with the help of example… further more I want to know that how I could make and use Questionnaire if I want to use it as a data collecting technique.
Kindly reply me as soon as possible…March 20, 2013 at 9:36 am #120123Thanks Smoke for answering my query … I have to one more thing to ask .. is this correct to say that in OVERALL RESEARCH APPROACH we should have to write what are the ways or method we have followed in order to answer our project objective and research questions??? If I m not correct then kindly correct me and explain the overall approach section of Part:1 briefly
Hope to hear from you soon…..March 21, 2013 at 1:29 pm #120207AnonymousInactive- Topics: 0
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Note that “research questions” are questions and there are diifferent from research objective.
The above appears to be research objectives and not research questionsApril 30, 2013 at 8:49 pm #124094Research framework refers to research approach right? Sorry but I need help in the same area and got confused..
May 5, 2013 at 7:46 pm #124650Is it necessary to have both objectives and research questions? or are these same?
May 6, 2013 at 10:23 am #124693you have to write both objectives and research questions
May 16, 2016 at 2:03 pm #315330Hi. I am being messed around by my mentor who has not been giving clear instructions and blames me for not following his advice.
I initially had the research objective as “To critically evaluate and analyse the business and financial performance of Ryanair over the last three years, 2013-2015 using EasyJet as a benchmark to assess Ryanair’s performance”.
I was told to work on this so I changed it to :
The aim of this report is to critically evaluate and analyse the business and financial performance of Ryanair over the last three years, 2013 to 2015 using EasyJet as a benchmark.
Answering the following research questions will help achieve this:
1. Is Ryanair more profitable than its competitor, EasyJet?
2. Has it been more successful in attracting customers than its rival?
3. How attractive is Ryanair from an investor’s perspective?
4. What are the weaknesses of Ryanair and how can it overcome them?
This will assist in focusing on both the financial performance by looking at profitability, revenues and investor returns as well as the business performance, the relative market position and demand.Even though I have submitted the draft several times, today I am being told to change the objective, even though I have used the questions to focus my SLS Q2. He now wants me to change it to:
The objectives are:
1. To analyse the financial performance of Ryanair over a 3 year period
2. To analyse the business performance of Ryanair over a 3 year period
3. To compare the performance of EasyJet to identify the current performance of RyanairPlease someone help! Should I stick to my research questions and are they good enough? Following his advice would mean re-writing the whole of my SLS Q2.
May 18, 2016 at 12:42 am #315507Have his as the objectives and yours as the research questions then. Simples!!!
As for the SLS question 2 – everyone gets this wrong – it is not really how well you answered a particular question/fulfilled a particular objective but more how you dealt with meeting your objectives overall. It should be a self-assessment of your personal strengths and weaknesses, what did you find easy/hard? Where there setbacks? What might you have done differently with the benefit of hindsight? It is all about self-reflection and learning from mistakes and learning best approaches that work for you so it doesn’t really matter at if you change your specific objectives
June 21, 2018 at 10:01 pm #459665Hi all, for the life of me I cannot figure what to write in my Approach to research section.
Looking at the guidelines I ought to have some 500 words in that section yet I have 200 and I am struggling to produce any more! What sort of things do you write there? How to bump up the word count in section one? I’ve read all exemplars but they seem to be on a short side ( even shorter than mine!)June 22, 2018 at 1:32 pm #459716Dear Julia
You have not said what your chosen topic is. However you need to think about what your research will be focused on i.e. The original problem or issue – defined by the approved topic you select – in the context of your chosen organisation.
So for example with Topic 18 this would be to assess the effectiveness of the various marketing strategies used by XYZ plc
You then think how am I going to do this? What information will be required? What type of data will be used (primary or secondary or a mixture of both).
Continuing the Topic 18 analogy this would be to analyse:
– the 4/7 Ps of Marketing in relation to XYZ;
– to look at how it segments its markets/products/ customer offeringsthis will deal with the marketing strategies
In terms of assessing its effectiveness your approach and further objectives might be:
– making comparisons with another company (ies),
– looking at sales figures and market share dataYou can then after the objectives break them down in specific questions such as
– is XYZ’s market share increasing and how does this compare with its rival ABC ?
– what was the marketing spend of XYZ over the last few years ?
– which particular products are exceptionally successful ?You will then go on to discuss the general data sources used in a later section called ‘Information Gathering’ – the sources and information could be by various methods – observing how the company promotes its products and desk research (secondary data) such as reading business articles on the company (key words in a search engine will bring up relevant articles and from reading the CEO reviews in annual reports.
In the Information Gathering section you will be required to consider the limitations of the data you are using i.e. is it biased (if it is all company derived or is some from sources external to the company) ? How reliable is it ( is it old? how good are the sources ? -please note that Wikipedia is not considered reliable)
You will also need to state the limitations of the models you are using e.g. the 4/7Ps and any others – so if you had the question “which particular products are exceptionally successful?”, you would probably be using the Boston Consulting Group Matrix to do this
I would have thought if you set out the above properly and thoroughly (a) no padding is required [never pad as it is pointless by the way] and (b) you would have reached somewhere between 350 – 500 words.
Regarding you comment on ” How to bump up the word count in section one” – in a word you don’t. It is rather unfortunate that there are these suggested word counts for each section. If you read Trephena’s article on evaluation you will realise that the main focus of your report will be the analysis and evaluation section and you will more than likely find that you need more than the recommended 4,500 words to do that adequately.
One final comment you can always go back and edit earlier sections (and in view of my last statement many students find they have to so that they can do a decent analysis)…. remember markers tend to look at the overall word count not the sections provided a student has covered the necessaries !
June 22, 2018 at 9:24 pm #459757Dear Gillian
Thank you so much for your answer- it is very helpful.I totally agree with you regarding the suggested word counts in each section but I am nervous not to stick to it. I think I’ll go with your suggestion and carry on my research project and perhaps go back to it later on.
Thank you again.
June 23, 2018 at 2:05 pm #459811Provided you can see the way forward, yes just get on with your work Julia and don'[t worry about it for now.
(I am actually an ex-marker and I can tell you straight from the horse’s mouth that markers do not have the time to count words in particular sections. We would only make an issue of this if information that should be in a section is omitted or if the overall work count has been exceeded)
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