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profit maximization price

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › profit maximization price

  • This topic has 3 replies, 2 voices, and was last updated 11 years ago by John Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • November 30, 2014 at 10:31 am #214683
    alawi sayed
    Participant
    • Topics: 314
    • Replies: 365
    • ☆☆☆☆

    Hi,
    There is a q in mock exam for profit maximization price :

    SP is $ 200 where the demand is 100,000 units
    if the price change by $ 30 the demand change by 10000 units

    FC is $ 60000 VC is $ 8 per unit

    and asking the price where the profit is maximize ,

    Thanks,

    Alawi

    November 30, 2014 at 3:14 pm #214754
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54831
    • ☆☆☆☆☆

    In the price demand equation, b = 30/10000 = 0.003
    a = 200 + (0.003 x 100,000) = 500.

    So the equation for MR = 500 – 0.006Q

    MC = marginal/variable cost = 8

    For maximum profit, MR = MC

    So 500 – 0.006Q = 8
    0.006Q = 492
    Q = 492/0.006 = 82,000

    Putting this in the price demand equation gives:
    P = 500 – (0.003 x 82000) = $254

    (Hope that helps, if not then do watch the free lecture on pricing)

    November 30, 2014 at 5:18 pm #214804
    alawi sayed
    Participant
    • Topics: 314
    • Replies: 365
    • ☆☆☆☆

    Thank you so much…..

    but I would like to know why we maximize profit when we have MC=MR ,

    Thanks,

    December 1, 2014 at 8:11 am #214965
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54831
    • ☆☆☆☆☆

    You will have to watch the free lecture to understand why profit is maximised when MR = MC

    I cannot type out the whole lecture on here.

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    Posts
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