• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Free ACCA & CIMA online courses from OpenTuition

Free ACCA & CIMA online courses from OpenTuition

Free Notes, Lectures, Tests and Forums for ACCA and CIMA exams

  • ACCA
  • CIMA
  • FIA
  • OBU
  • Books
  • Forums
  • Ask AI
  • Search
  • Register
  • Login
  • ACCA Forums
  • Ask ACCA Tutor
  • CIMA Forums
  • Ask CIMA Tutor
  • FIA
  • OBU
  • Buy/Sell Books
  • All Forums
  • Latest Topics

20% off ACCA & CIMA Books

OpenTuition recommends the new interactive BPP books for March and June 2025 exams.
Get your discount code >>

Product Life Cycle.

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Product Life Cycle.

  • This topic has 5 replies, 2 voices, and was last updated 2 years ago by John Moffat.
Viewing 6 posts - 1 through 6 (of 6 total)
  • Author
    Posts
  • February 15, 2023 at 4:23 pm #678931
    VikasK
    Participant
    • Topics: 98
    • Replies: 118
    • ☆☆☆

    Hello Sir.
    Can you please tell me what is a ‘Saturated Market”.

    And in which stage of the life can we say that the market related to the product has become saturated (Maturity or Decline Stage) and what are its implications?

    February 16, 2023 at 10:38 am #678954
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54665
    • ☆☆☆☆☆

    A saturated market is where the overall market demand stops growing and there are many suppliers. So a business can only increase its sales by taking market share from other companies. If the don’t find ways of gaining market share then their sales will enter the decline stage. To try and avoid this they need to consider such things as reducing the price or changing their product to make it more attractive to customers.

    February 16, 2023 at 12:07 pm #678964
    VikasK
    Participant
    • Topics: 98
    • Replies: 118
    • ☆☆☆

    So Sir, can we say that the time when the Sales for the product reaches to it’s peak and almost gets stabilize is the Saturation points?

    And therefore the Saturation Point occurs at mid or latter part of Maturity Stage?

    In that case sir why the following statement is False?
    “Maturity Stage occurs when the Market for the product has reached “Saturation Point”

    February 16, 2023 at 3:50 pm #678980
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54665
    • ☆☆☆☆☆

    No. If the market is already saturated then the product will have entered the decline phase.

    February 16, 2023 at 5:28 pm #678986
    VikasK
    Participant
    • Topics: 98
    • Replies: 118
    • ☆☆☆

    Sir, I’m unable to understand.

    Can you please explain me why Market Saturation will arise in Decline Stage and not in Maturity Stage?

    February 17, 2023 at 9:37 am #679020
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54665
    • ☆☆☆☆☆

    If the market is saturated then the product has already passed the maturity stage and had entered the decline stage. The company will be losing sales to other suppliers because there are now many alternative suppliers who supply an identical product and so the company’s sales will be falling.

  • Author
    Posts
Viewing 6 posts - 1 through 6 (of 6 total)
  • You must be logged in to reply to this topic.
Log In

Primary Sidebar

Donate
If you have benefited from our materials, please donate

ACCA News:

ACCA My Exam Performance for non-variant

Applied Skills exams is available NOW

ACCA Options:  “Read the Mind of the Marker” articles

Subscribe to ACCA’s Student Accountant Direct

ACCA CBE 2025 Exams

How was your exam, and what was the exam result?

BT CBE exam was.. | MA CBE exam was..
FA CBE exam was.. | LW CBE exam was..

Donate

If you have benefited from OpenTuition please donate.

PQ Magazine

Latest Comments

  • bpop on Risk and uncertainty (part 2) – ACCA (AFM) lectures
  • kamo7293 on Financial performance – Example 2 – ACCA Financial Reporting (FR)
  • nevertoolate on CIMA BA2 – Regression analysis
  • Ken Garrett on The nature and structure of organisations – ACCA Paper BT
  • Ark1 on The nature and structure of organisations – ACCA Paper BT

Copyright © 2025 · Support · Contact · Advertising · OpenLicense · About · Sitemap · Comments · Log in