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The Kaplan text, which is largely based on the JWS book, argues that CORPORATE level strategy includes diversity of products/ services or business units.
However, mean time, the JWS book also agrues that business level strategy is also concerned with which products or services should be developed in which markets.
My question is should choice of products or markets be a corporate level or business level strategy?
Besides, the Kaplan text also argues that corporate level strategy is conerned with leaving and entering the industry. However, in its illustration, it says should another range of shops opened to target at different segment of market is also a corporate level strategy.
Can I say any thing up to (including) segmentation is a corporate level strategy? Coporate level strategy is not just about choosing market?
How to segment the market is clearly concerned with how I compete in a chosen market and How come the KAPLAN book say it is concerned with corporate level of strategy?
You have recently asked this question on ACCA P3 where it was promptly answered. Why are you now posting it on CIMA E3?
Sorry. I actually posted it on this part of forum first. But you have answered it in ACCA P3. Thanks
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