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Pricing Strategy – June 2014 Q2a

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Pricing Strategy – June 2014 Q2a

  • This topic has 4 replies, 3 voices, and was last updated 10 years ago by ogohuldar.
Viewing 5 posts - 1 through 5 (of 5 total)
  • Author
    Posts
  • May 28, 2015 at 6:05 pm #249948
    latoyah
    Member
    • Topics: 9
    • Replies: 206
    • ☆☆☆

    hi Gromit

    Required:

    (a) Suggest a pricing strategy for iTTrain, including an evaluation of the initial price of $750 per delegate suggested by Marco. Your strategy should include both financial and non-financial considerations. (16 marks)

    the model answer for this question has a table showing a calculation of expected contribution using AQT figures. My question is, could points have been earned without such a table?

    eg. by making the point that he would have to offer the same discounts that AQT offered and the host sites, the cap of 40 course available

    May 28, 2015 at 6:14 pm #249955
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10648
    • ☆☆☆☆☆

    Yes, points could certainly earned without constructing the table. You have to bear in mind that there are 16 marks for this, so you have to say quite a bit. 16 marks – 29 minutes.

    December 2, 2015 at 1:21 am #286860
    ogohuldar
    Member
    • Topics: 10
    • Replies: 47
    • ☆☆

    Sir,

    Could please explain to me how they arrived at the probability figures?

    I can’t figure it out.

    Thank you.

    December 2, 2015 at 7:39 am #286887
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10648
    • ☆☆☆☆☆

    They have data about 1000 courses. 150 of those have 3 delegates so the probability of a course having just 3 delegates is 150/1000 = 0.15

    Similarly, the probability of 4 delegates is 210/1000 = 0.21

    etc.

    December 2, 2015 at 7:48 pm #287069
    ogohuldar
    Member
    • Topics: 10
    • Replies: 47
    • ☆☆

    ok…. a lot thanks Tutor

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