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Pricing strategy

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing strategy

  • This topic has 1 reply, 2 voices, and was last updated 2 years ago by John Moffat.
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  • August 26, 2020 at 1:48 pm #582138
    agnes222
    Member
    • Topics: 45
    • Replies: 17
    • ☆☆

    A brand new game is about to be launched. The game is unique and can only be played on the Star2000 gaming console, another one of the businesses products.

    Which of all the possible pricing strategies could be used to price the game? Students are entitled to a small discount.

    Sir why would the answer not include product line pricing??

    August 26, 2020 at 2:52 pm #582150
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 51529
    • ☆☆☆☆☆

    A product-line pricing strategy would apply to the gaming console if that were the new product. It would not be applied to the game because the console has presumably been on sale for a while.

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