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Pricing decisions

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing decisions

  • This topic has 3 replies, 2 voices, and was last updated 9 years ago by John Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
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  • April 4, 2016 at 4:31 pm #308988
    mika84
    Member
    • Topics: 99
    • Replies: 149
    • ☆☆☆

    Mr Moffat,
    could you please help me with the following? I am afraid the question is one of unintelligent ones, probably I missed something while listening to the lectures…

    Demand 5000 when price 400 and demand is 6000 when price is 380.

    Whell, P=500-0.02Q – this is clear.

    But how do they come to MR=500-0.04Q?

    I remember only the following; MR= change in total revenue / change in quantity

    April 5, 2016 at 6:49 am #309020
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54835
    • ☆☆☆☆☆

    MR does not equal change in revenue/change in quantity!

    The formula for the marginal revenue is given on the formula sheet.
    MR = a – 2bQ (where a and b are the same as in the price demand equation).

    In your example, a = 500 and b = 0.02Q

    So MR = 500 – (2 x 0.02) Q

    April 5, 2016 at 2:29 pm #309065
    mika84
    Member
    • Topics: 99
    • Replies: 149
    • ☆☆☆

    how could I write such a nonsense… MR is the change in Revenue between current price*units and previous price* units.

    April 5, 2016 at 7:18 pm #309107
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54835
    • ☆☆☆☆☆

    No problem 🙂

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