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Pricing Decision

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing Decision

  • This topic has 2 replies, 2 voices, and was last updated 2 years ago by LMR1006.
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  • April 12, 2023 at 7:09 am #682537
    VikasK
    Participant
    • Topics: 98
    • Replies: 118
    • ☆☆☆

    Hello Sir, hope you are doing good

    Sir i was going through the study text of B.P.P for purpose of covering the theoretical area related to the chapter.

    I had doubt in the following 2 statements.
    (i) In circumstances of inelastic demand, prices should be increased because revenues will increase and total costs will reduce (because quantities sold will reduce).

    Doubt –> Sir can you tell me how the Total Cost will reduce, what i thought was that since there is lesser demand there would be a diseconomies of scale and as a result the cost would rise.

    (ii) In circumstances of elastic demand, decrease in price will bring increases in revenue. Management therefore have to decide whether the increase in costs will be greater than the increases in revenue.

    Doubt –> Sir as the demand would increase, we will increase our production and as a result shouldn’t there be economies of scale and as a result the cost should fall?

    April 12, 2023 at 6:08 pm #682554
    VikasK
    Participant
    • Topics: 98
    • Replies: 118
    • ☆☆☆

    Sir i understood this from your video itself. Thankyou

    April 12, 2023 at 7:27 pm #682563
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1520
    • ☆☆☆☆☆

    No problem

  • Author
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