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Pricing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing

  • This topic has 3 replies, 2 voices, and was last updated 11 years ago by AvatarJohn Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • March 3, 2015 at 2:04 pm #231115
    AvatarH
    Member
    • Topics: 6
    • Replies: 9
    • ☆

    Hi sir

    Could you please tell me what exactly is this question asking us to do.
    ‘Derive the demand function and use that to calculate monthly profit based on the cost plus approach to pricing and also to calculate the maximum profit that could be made.’

    I found out the marginal Revenue using the MR formula but apparently in the recommended solution of this question, they have calculated the Quantity using the Full cost selling price as well and the calculated the difference between the two profits.

    Is this what we are meant to do?

    the question is called Optim Ltd.

    Thank you so much

    regards

    March 3, 2015 at 2:27 pm #231122
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54843
    • ☆☆☆☆☆

    Where the question asks “calculate the maximum profit that could be made”, this part is requiring you to use marginal revenue = marginal cost.

    However the question also asked you to calculate the profit “based on the cost plus approach” and so this part is wanting you as a separate exercise to calculate the profit using the full cost selling price. (You still need the demand equation for that part because knowing the selling price we can calculate the quantity, and both price and quantity are needed to calculate the profit).

    Unless there was more asked for in the question, there is no need to calculate the difference between the two profits. (I do not have the question – it is not a past exam question).

    March 4, 2015 at 11:44 am #231225
    AvatarH
    Member
    • Topics: 6
    • Replies: 9
    • ☆

    oh ok thank you so much sir.

    regards

    March 4, 2015 at 12:43 pm #231237
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54843
    • ☆☆☆☆☆

    You are welcome 🙂

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