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there is 3 stages in pricing
1. pricing objective- does this mean that whether you want to consider a low price for customers so that it can add value? can you use ansoff?
2. establish pricing structure- does this mean to consider the change in demand for customers, and for competitors innovative sites, online etc to gain core competence over competitors.. Cost- is that where cost of materals is high, then will perhaps need to consider increasing the selling the price.
3. choose a pricing strategy-? does it mean choose what is best for your compnay
can you let me know if my assumptions are wrong
I suggest you read this article:
https://www.accaglobal.com/content/dam/acca/global/pdf/sa_feb11_P3_strategy_pricing.pdf
Let me try
Pricing objective:what is the organisations strategy,will such price help to achieve its strategy,for eg a not for profit org’s pricing objective would be to provide goods/services at a very affordable priceEstablish pricing structure:will it be cost plus,competitive pricing etc
Choose a pricing strategy:what strategy to use,peice skimming,penetration pricing,product line pricing,discriminatory peicing etc,
Sir am i right?
I think the article suggests that marketing objectives relate to strategy and mission; pricing objectives are often short term expedients.
What is the difference of automation and outsource in harmons? Is automation same as bespoke solution
There’s a big difference between automation and outsourcing….automation means reducing the amount of manual input and relying mainly on automated systems to do the process….outsourcing simply means outsourcing a function (ex, accountancy firms are sometimes outsourced to do the payroll of companies).
Bespoke software is something completely different…basically software can either be a package or a bespoke software. A package is a ready-made package that a company purchases (ex, Sage accounting software). A bespoke software is in-house developed by a company and it is more specific to the functions of that company.
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