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Pricing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing

  • This topic has 3 replies, 2 voices, and was last updated 3 years ago by John Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • May 9, 2022 at 4:06 pm #655262
    vivek1980
    Participant
    • Topics: 3
    • Replies: 2
    • ☆

    In the below question, I am doing the b function by dividing -1/800 which gives me 0.00125 and therefore option 1 (one) as the answer…. but in the answer sheet the correct option is 2 and they have divided -1/0.8…. I don’t understand why and how they got 0.8

    Abel Co currently sells its major product line for $25, at which price monthly demand is 4,000 units. Market research has suggested that a cut in price of $1 would increase monthly sales by 800 units and that the demand curve is linear.

    If P denotes selling price in $ and Q monthly demand in thousands of units, which of the following correctly describes the demand curve?

    P = 30 ? 0.00125Q
    P = 30 ? 1.25Q
    P = 24 ? 0.8Q
    P = 24 ? 800Q

    May 10, 2022 at 9:04 am #655298
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54655
    • ☆☆☆☆☆

    It is because the question specifies that Q is the monthly demand in thousands of units.

    800 is 0.8 x 1,000 and therefore b = 1/0.8 = 1.25.

    Also, you can check that 2 is correct because at the current selling price q = 4,000/1,000 = 4.

    and 30 – 1.25Q = 30 – (1.25 x 4) = 25, which is the current selling price.

    May 10, 2022 at 9:21 am #655305
    vivek1980
    Participant
    • Topics: 3
    • Replies: 2
    • ☆

    Thank you

    May 10, 2022 at 10:25 am #655315
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54655
    • ☆☆☆☆☆

    You are welcome 🙂

  • Author
    Posts
Viewing 4 posts - 1 through 4 (of 4 total)
  • The topic ‘Pricing’ is closed to new replies.

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