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John Moffat.
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maco686
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Good day
I was wondering why is it that for a penetration pricing policy to be effective a highly elastic PED is required?
John Moffat
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Penetration pricing is a sensible policy to consider provided charging a low price for a period will result in increased sales. For a low price to result in higher sales need the PED to be elastic.
Have you watched my free lectures on pricing and pricing policies?
maco686
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