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Pricing

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Pricing

  • This topic has 7 replies, 2 voices, and was last updated 4 years ago by John Moffat.
Viewing 8 posts - 1 through 8 (of 8 total)
  • Author
    Posts
  • June 1, 2021 at 12:49 pm #622620
    anmool
    Member
    • Topics: 4
    • Replies: 10
    • ☆

    The price elasticity of demand for a product as its current price level is inelastic. What will happen if the price of the product is reduced?
    A. Total revenue will fall and profit will fall.
    B. Total revenue will fall and profit may either increase or fall.
    C. Total revenue will increase and profit will increase.
    D. Total revenue will increase and profit Noida increase of fall.
    Sir, in which I did not understand how option A is correct, because in my perspective I think options c should be correct as because when we have inelastic demand then there is a major change in price lead towards the minor change in demand. So In this perspective if price has reduced then then revenue will increase in profit will also increase.

    June 1, 2021 at 12:56 pm #622621
    anmool
    Member
    • Topics: 4
    • Replies: 10
    • ☆

    Following statement have been made about the price elasticity of demand for the product.
    1. Price elasticity of demand may be reduced by means of advertising and sales promotion activities.
    2. When elasticity of demand is very inelastic customers are not sensitive to enterprise or advertising and sales promotion activities.
    Which of the above is are correct?
    A. 1only
    B. 2 only
    C. Neither 1 nor 2
    D. Both 1 and 2
    Sir in this question option A is correct can you explain how stat 1 is correct and stat 2 is false?

    June 1, 2021 at 4:31 pm #622658
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54710
    • ☆☆☆☆☆

    First question:

    If it is inelastic, then reducing the price will not affect the demand. If you sell the same quantity at a lower price then automatically there is lower revenue and lower profit.

    June 1, 2021 at 4:35 pm #622660
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54710
    • ☆☆☆☆☆

    Second question:

    We normally expect that higher prices will reduce the demand if there is elasticity. If there is a lot of advertising etc then it might be possible to have a higher price but keep the demand from falling as much.

    If it is very inelastic, then it suggests people are going to still buy the product whatever the price is (maybe it is an essential product) and therefore it won’t make much difference whether or not they advertise.

    June 1, 2021 at 8:04 pm #622693
    anmool
    Member
    • Topics: 4
    • Replies: 10
    • ☆

    Okay sir got it. But if in inelastic demand customers are not sensitive to advertising and promotion then statement 2 shouldn’t be correct in question 2?

    June 2, 2021 at 7:45 am #622723
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54710
    • ☆☆☆☆☆

    I would agree with you 🙂

    June 2, 2021 at 8:11 am #622729
    anmool
    Member
    • Topics: 4
    • Replies: 10
    • ☆

    Okay

    June 2, 2021 at 8:27 am #622736
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54710
    • ☆☆☆☆☆

    🙂

  • Author
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Viewing 8 posts - 1 through 8 (of 8 total)
  • The topic ‘Pricing’ is closed to new replies.

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