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pricing

DDesire8y ago
sir in prob its asked that calculate price which provide max contribution that firm can earn ?? i am calculating it as profit can be max where MR=MC but i am just considering prob as to whether in equation we should take fixed cost per unit as cont = fixed cost +profit. plz reply fast if possible i have too much things to wind up in less time regards sir i have already asked u same ques in P1 forum
C-Cath - CIMA Tutor8y ago#1
MC stands for marginal cost which is usually taken to be equivalent to variable cost in the exam. If fixed costs don’t change just apply MC = MR as normal. If you need to find the optimum price in a scenario with fixed costs that change then you’ll need the tabular method to find the optimum price Kind Regards Cath