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pricing

This topic has 1 reply, 2 voices, and was last updated 7 years ago by John Moffat.

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October 14, 2017 at 9:06 am #410905
adarsh1997
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Could you explain how ‘significant economies of scale’ could be a factor for choosing penetration pricing?
October 14, 2017 at 4:48 pm #410979
John Moffat
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Because lower price means selling more which is a way of reducing production costs.
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