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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › pricing
A company charges different prices to customers hiring the same car, depending on the day of the week, month of the year and the length of the rental.
-The company has adopted a price discrimination
– Could you explain how?
Although different prices are charged, there is no indication of any different market that exist. Therefore how can price discrimination be use?
There are different markets e.g. those who rent on Mondays, and those who rent on Tuesdays.
The are charging different prices for the same product.
