- This topic has 1 reply, 2 voices, and was last updated 1 year ago by .
- You must be logged in to reply to this topic.
PQ Awards Nominations
Please help us to win one of the PQ Magazine awards and send in the voting form >>
You can nominate us in any or all of the following categories: Online College of the Year, Study Resource of the Year, Private Sector Lecturer of the Year, and Accountancy Personality of the Year.
Specially for OpenTuition students: 20% off BPP Books for ACCA & CIMA exams – Get your BPP Discount Code >>
Can you pls explain why is price skimming strategy conducive when the level of demand in unknown?
The level of demand is likely to be unknown because it is likely to depend on the selling price chosen, whatever pricing policy is adopted and is not directly related just to a price skimming policy.
Price skimming is a policy worth considering when it is a new product on the market and therefore some customers will be prepared to pay a high price so as to be the first to have the new product. It involves charging a high price initially and then gradually reducing the price so as to be able to get more and more customers, all of who are being charged as much as they can afford.
I explain this, with examples, in my free lectures on pricing.