press release answer

Hi Ken,
Very good morning to you.
There is this question asking for the press release in response to a news report(a public reaction) on our strategy. first, is there a specific format or It can be any logical format?

second, when responding to public reaction, the focus is on clearing the air. will using already-known information(like commitment to the sustainable environment presented in the recent financial report) be used in this process or it’s backward-looking and not necessarily convincing the stakeholders about the strategy?

Bear my confusion for a while?. In the real world, the business case is available to the board and not to the public. so when convincing external stakeholders about our key strategy(i.e. acquisition and mergers) which have reputational implications, would coming out to the public with ’empty’ words, without the backing of numbers, be enough to get our stakeholders confident?

On the contrary, if we present the numbers in public for a proposed acquisition that we just received public criticism but have not decided on, will that not make the strategy look like being accepted(even though it was not approved- just market talk).