Negative feedback: If actual performance is worse than planned performance, actions are taken to be in line with planned performance.
For example, if travel expenses are higher than planned, ess travel would be allowed in future to ensure actual expenditure is in line with plan
Positive feedback: Deviation from plan encouraged as it benefits the company
Example: if travel expenditure being higher than plan is helping grow the business in a proportion higher than the travel overspenditure, the plan would be revised to reflect the fact that deviation from planned travel is encouraged