porters five forces

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March 11, 2012 at 12:30 am #51802
Mehar
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december attempt 2009. abc learning….the questiion asks for analyse the BACTI using five forces..here what an attractive market means??? is a competitive market attractive???n in this question the sample answer dont conclude whether it ws an attractive market or not….can u plz help me answering such type of question….
March 11, 2012 at 7:19 pm #95377
Ken Garrett
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Attractive = ability to make good profits reasonably easily.
A competitive market tends to make profit earning more difficult (price pressure etc) so tends not to be very attractive. Monopolies are much more attractive.
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