Porter’s 5 forces- judging the intensity of existing rivalry

This topic has 1 reply, 2 voices, and was last updated 3 years ago by Ken Garrett.

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May 9, 2022 at 4:58 am #655217
Noah098
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Sir if the market consists of one large co. with a high market share(40-50%) and others are relatively small with 15% each- then what would you deduce? The rivalry is intense or not? when making a point under porter’s 5 Forces…
May 9, 2022 at 5:26 am #655218
Ken Garrett
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The large participant will probably dominate the market and will probably enjoy economies of scale that will be difficult to compete with directly. Successful competition will probably require some sort of innovative approach.
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