porters

Yes. Think of demand conditions as home demand conditions. Most international companies start making for the home market - practising if you like - before they move to international markets.

so home market what your country wants? see for the 4ps that is marketing and how can we apply it to case study. i.e bookshop. we talk about the product ( books- what can we mention about it, the quality of the book?) I don't know how to apply this to a case study, market segmentation- childrens books, horror etc? Price- so we can sell cheap books or hard copy books? what does place mean- is it to sell online or high street?- this sounds similar to independence (6is) I think. Lastly for 6is industry what does this mean? Thank you very much

In terms of demand conditions for books I would suggest the level of education of the population would impact on demand conditions for books.A better educated population likely to read more and also ready made market for academic books.Hope this is relevant.I apologise if I have gate crashed the thread.

Books: Product: segmentation between readers is fine: children/adults/teenagers. You can also put in here hardbacks/paperbacks and printed books/ebooks. Price: influenced by many things such as competition, high quality (eg lovely photographs), whether the book will go out of date (eg a travel guide is only bought for a year or so). Place: buy in book shop, mail order or internet delivery. 6Is: Industry means that the structure of the industry can be changed. For example, the book business is being changed by suppliers such as Amazon and ebooks. The travel business has been changed by on-line booking rather than going through a travel agent.

where can you use the Ashridge portfolio display? is this similar to BGC. I have notes on opentution lecturer here but it does not give me quadrants of what each of these are? I only have feel and benefit written down. can you please explain this model? where does strategic alignment fall under is it process change? in order for a business change we need to consider the POPIT is this right. i.e if we have the right processes, right people. Thanks very much for your time :)

Ashridge: Listen to the lecture - it's all explained there. Strategic alignment is explained in the notes and the lectures. You are correct about POPIT:

see for Ashridge. I have read over notes here. is about the parent acquiring businesses helping those businesses to add value. I want to make sure that my understandings are correct below: if help is low and feel Is low- the business is not similar- it is outside of the industry to the parent and parent cannot help them to add value because parent does not have the skills to help as different industry. feel low and benefits high- outside from the industry so feel is low so parent cannot support the business with its resources and capabilities. benefits is high ?? I am still confused :(

also can you use porters for strategic choice/ option.?

Your analysis of Ashridge is correct. The only way parenting really works is when the subsidiary needs help and the parent can supply the right help. Which Porters? Generic strategy, 5 forces, or diamond? They could all be used for strategic choice Generic strategy: if the company is a cost leader with skills and a reputation there, it can be difficult for it to change to being a differentiator. If it's a small company it will usually be difficult to become a cost leader. 5 forces: eg perhaps avoid a business with high competition and powerful buyers. Diamond: not quite so useful on strategic options, but if you were going to set up an electronics company you might need to place it in a country with a good reputation for those goods.

ok thanks is strategic choice same as strategic position ?

I am abit confused with ashridge feel low and benefits high- outside from the industry so feel is low so parent cannot support the business with its resources and capabilities. why is benefit high?as parent cannot help sub?

No Position is where you are now. You then make a choice about where you want to go. So your position might be as a chain of basic hotels where there is fierce competition and low margins. Their choice might be to try to move up-market to a more luxury/differentiated end of the market and that would mean changes to people, IT, advertising, hotel rooms, type of food offered etc.

oh ok thanks. can you answer my question above on ashridge thanks. is this model in the new changes or deleted from the course?

I've answered that question already the first time you asked it (above) Ashridge has been in the syllabus for years and is still there.