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Planning Gap

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA APM Exams › Planning Gap

  • This topic has 1 reply, 2 voices, and was last updated 12 years ago by Ken Garrett.
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  • April 15, 2013 at 3:06 pm #122543
    iasjeeth
    Member
    • Topics: 5
    • Replies: 2
    • ☆

    Hi
    Please could you give me the definition and explanation of planning gap. As I went through many definitions, it seemed to be a bit confusing.
    Also I would like to understand the different strategies that can be used to close this planning gap apart from Ansoff’s Matrix.

    Thank You so much.

    April 16, 2013 at 8:12 am #122613
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10589
    • ☆☆☆☆☆

    Imagine a company which submits its profit forecast to head office, predicting profits of $2m. Head office immediately replies saying that’s not good enough and that they expect/want $3m. There’s a planning gap of $1m. To fill this gap the company can look at the quadrants of the Ansoff matrix:

    1 Gain market share with existing markets and products/cost save/withdraw from unprofitable activities
    2 Market development – eg start to export
    3 Product development – eg a new product line
    4 Diversification – related or unrelated.

    There’s nothing else to do to increase profits.

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