PESTEL

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November 25, 2013 at 3:30 pm #147758
hasanali95
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In a 2007 technical article,its written that the PESTEL analysis can be applied at both a macro level and a micro level ie within the organisation.But i think it should be assessed only for an external analysis in the exam to be on the safe side.
Am i right?

Thanks sir
November 25, 2013 at 5:26 pm #147772
Ken Garrett
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Yes – it’s an assessment of the external environment.
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