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Under the topic importance of mission there is a point
A respect for quantifiable information is part of the professional culture and training of the accountant other people have different values and priorities. What does it mean?
next other point
Values and feelings are integeral elements of consumers buying decisions as evidenced by advertising, branding market research. Customers not only ask ” what do you sell” but ” what do you stand for”
what is meant by what do you stand for ?
It means ‘what are your principles’. For example, do you treat your staff well. Do you help protect the environment.